THE 1ST DIGITAL WATCH ADVERTThe first digital watch, a Pulsar prototype in 1970, was developed jointly by Hamilton Watch Company and Electro-Data. John Bergey, the head of Hamilton’s Pulsar division, said that he was inspired to make a digital timepiece by the then-futuristic digital clock that Hamilton themselves made for the 1968 science fiction film 2001: A Space Odyssey. On April 4, 1972 the Pulsar was finally ready, made in 18-carat gold and sold for $2100 at retail. It had a red light-emitting diode (LED) display.